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US Venture Capitalists Adventure to Israel

by Amir Goldman

The hype and statistics about Israeli high technology companies and the burgeoning Israeli venture capital community are well known. At least $430 million of venture capital was invested in Israel in 1997, ranking it in the top five US States (not bad for a country with a mere 5 million citizens). In addition, $700 million of newly committed capital was raised by Israeli venture capital funds. A bit less known, though, is the interest that blue-chip US Venture Funds have taken directly in Israeli companies. In addition to investing in “funds for funds” programs where they invest as partners in local venture funds, sever-al of these funds have made direct investments in Israeli companies. Firms such as Weiss Peck & Greer, Sequoia, Bessemer Venture Partners, and Battery Ventures have been willingly suffering the 12 hour transatlantic flight to search out deals in Israel. The HBS-Israel Alumni Journal interviewed some of these investors – many are HBS alumni – to discover what motivates them to make the journey. Our questions focused on two general questions: first, what special criteria do you use for an investment in Israeli companies? And second, what suggestions do you have for MBAs who hope to get involved in Israeli technology companies or venture capital?

Andrew Goldfarb (MBA ’93)
JAFCO America Ventures

JAFCO America Ventures is a venture fund related to the giant Japanese financial services firm JAFCO. The US fund currently manages $270 million dedicated to investments in communications, software, IT, and semiconductors. The company made its first investment in Israel in June 1998. Andrew Goldfarb, a partner at the fund, explained that despite higher legal fees and travelling costs as well as more complicated tax and deal structures, JAFCO will continue pursuing investments in Israel. “We intend to be involved in the most exciting companies – worldwide

Many of those companies are currently coming from Israel,” he explained. Goldfarb sees US Funds playing a complementary role to Israeli-based venture funds. “A venture capitalist’s goal is to be able to spend time with management and add value to his portfolio companies,” he said. Since many Israeli high technology companies have significant operations in the US, a consortium comprised of both US and Israeli VCs is able to provide better coverage. US venture firms also provide additional validation for the company’s business model, making it easier to ultimately go public on NASDAQ. His advice for MBAs who hope to be in management positions at high technology companies: get as much experience as possible, both technical and managerial in the high technology environment. For anyone considering getting involved in Israeli high technology, he suggests spending a few years working in Silicon Valley, where one can acquire the requisite “perspective, connections, and wisdom” to really contribute to Israeli companies. “Ultimately, these companies are global companies and they need people who have experience at the center of the technology universe.”

Charlie Lax, SOFTBANK
Technology Ventures

Softbank Venture Capital recently closed a $320 million fund dedicated solely to Internet companies and has made three investments in Israeli companies to date. Charlie Lax and his three partners do not specifically search for Israeli companies, but any firm dedicated to investing in Internet companies can not help but spending time in the country. “I go where the deal flow is,” remarked Lax when asked why he makes the flight 3-4 times per year. Softbank does place special requirements on Israeli portfolio companies, including the requirement that its senior management  relocate to the United States. “I jokingly say that we put Samsonite Luggage in our term sheet. The CEO must be in the US – not just a sales and marketing office. The sales support has to be here, and a good portion of the engineering should be [here] in the company’s central market. In order to succeed in any of these businesses, you have to be close to  your customer.” All three of Softbank’s Israeli portfolio companies maintain headquarters in the United States. When asked about the type of skills required by potential managers of high technology ventures, he remarked that while an HBS education might be good for connections it doesn’t impress many venture capitalists. “We look for people with experience. Management talent comes from the school of hard knocks.” He suggested aspiring managers acquire skills
in the product development role of a well funded start-up or an established company.

David Aronoff (MBA ’95)
Greylock

Greylock has yet to make an investment in an Israeli company, but they have been looking closely at several possible transactions. They too would require the company to have a split operation with R&D in Israel and headquarters in the US. The rea-son for this is simple: Greylock’s investment philosophy includes spending a considerable amount of time with their portfolio companies. David Aronoff believes that US venture funds help their companies most by providing a network of connections in the US, including access to management talent and major customers. For most high technology companies worldwide, the US is the largest market and having access to this network can be crucial for early success. Aranoff ’s advice for aspiring venture capitalists or entrepreneurs alike is to spend time (not a summer, but 3- 5 years) at a world class high technology company in the US. “These firms offer fertile ground for training that
you just can’t get at a start-up,” he said.

Ofer Nemirovsky (MBA ‘86)
Harbourvest Partners

Harbourvest Partners is the successor firm of Hancock Venture Capital, one of the largest funds-to-funds and venture capital firms in the world. Harbourvest’s Israeli investments include Paradigm Geophysical (PARDF), an oil exploration software company which went public on NAS-DAQ earlier this year. Harbourvest has offices in Boston, London and Singapore, and views its Israeli investments as a key component of its port-folio. “Travelling is part of this job, and fortunately I am able to make one trip to visit both our Israeli portfolio companies and our investments in Europe,” remarked Ofer Nemirovsky, a partner at Harbourvest. Regarding the need for Israeli companies to locate HQ  in the US, Nemirovsky is more flexible than some of his fellow venture capitalists. “There are several models of Israeli companies that have been successfully run from Israel – particularly if their target market is in Europe. We don’t make moving a pre-condition,
 

“We look for people with experience.
Management talent comes from the
school of hard knocks.”

although it oftentimes does make sense for the companies to locate marketing in States.” Nemirovsky stresses the sales & marketing functions as key for young managers to add value. This is especially true for Israeli companies where there is a dearth of marketing experience. Nemirovsky suggested that MBAs consider beginning their careers at a high growth, medium sized company in order to learn the fundamentals of marketing and channel management.

Steve Kahn (MBA ’78)
Advent International

Advent International is one of the world’s largest private equity investment firms, with $3 billion under management. The firm has an Israeli affiliate called Gemini, which recently raised a $110 million exclusively for investments in Israel. The US funds will, however, co-invest with Gemini and have done so on several occasions. The firm has offices in nine countries and does not place any special requirements on Israeli companies. Steve Kahn, managing director at Advent, believes that the company’s affiliate office in Israel allows the firm to actively assist its Israeli portfolio companies, even if they retain headquarters in Israel. Regarding a career in venture capital, Kahn suggests getting some operating experience at a technology company, but not to stay for too long. “Venture capital is an apprenticeship business – so it’s important to get in at a relatively young age.” For MBAs hoping to pursue a management career at a high technology company, Kahn warns that one can not diversify when betting his career on a company. “Unlike venture capitalists who know that only some of their companies need to succeed in order for them to be very successful, when you go to a startup company you don’t have that luxury. If it is successful, then it can be a great experience and great for your career. But if the company fails, it can be depressing, demoralizing, and discouraging. It probably won’t be your fault that it failed, but it will still be on your resume. That’s why it’s really important to do a lot of due diligence – to totally understand the competitive dynamics – before moving to a young company at an early stage in
your career.”

Last modified: 08/01/06 

 

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